- Categories: Visual identity - Edition - Web
- Client: Association Jeunesse Écologie
- Activity area: Music and ecology
- Role: Freelance consultant and graphic designer
- Services: Posters | Flyers | Web Banners | Kakemonos | Search for financing
- Date: Since 2024
- Technologies and software: ADOBE ILLUSTRATOR - PHOTOSHOP - INDESIGN
About the Jeunesse Écologie Association
The Jeunesse Écologie Association is a non-profit association founded in 2016 and based in the 13th arrondissement of Paris. The association aims to raise awareness among the general public about environmental protection and sustainable development, through music and by organizing concerts, awareness-raising workshops and fun activities for children.
The challenge
The Jeunesse Écologie Association, is launching the "Jeunesse écologie in schools" project to organize awareness-raising workshops in primary and secondary schools. The association needs support in order to find funding, partners and partner schools.
Graphic challenges
Creation of the visual
- Create a visual that would be attractive to children and parents.
- Design a visual adapted to all types of media (posters, flyers, kakemonos, t-shirts, stickers, totbags, caps, mugs, etc.).
The solution
Print/web communication tools
Work carried out:
- Audit and definition of a strategy and action plan.
- Design of visuals in compliance with the graphic charter and values of the association.
- Production of posters, flyers and kakemonos/rollups.
- Illustration and photomontage.
- Production of web banners for social networks.
- Creation of a press kit.
- File management for the printer.
Search for funding
Work carried out:
- Preparation of grant application files.
- Development of partnerships.
- Response to calls for projects.
Colors
I used the color palette of the graphic charter (green, orange, light blue and dark blue), to create an attractive, dynamic, jovial and professional visual.
Nature
and success
Joy, sociability
and loyalty
Trust, security
calm generosity
and sensitivity
Trust, security
calm generosity
and sensitivity
Fonts
For the creation of visuals and communication tools, I used the Grizzly Beast font. This font gives a childish and jovial style, with its round and airy letters that inspire sympathy. Which perfectly matches the "Jeunesse Écologie in schools" project.
Creation of the poster
Production of the flyer
Design of the kakemono
Design of the linkedIn banners
Design of the Facebook banners
Design of the Instagram banners
The results
A dynamic and attractive visual
The visual is dynamic, warm and reflects the values of the association. In addition, the quality of the visual attracts attention and helps to develop visibility.
Very happy with the result
The Jeunesse Écologie Association is very satisfied with the communication tools produced.
More serene in setting up the workshops
The fact that the Jeunesse Écologie Association entrusted me with the creation of its communication tools and the search for funding allowed it to focus 100% on setting up the "Jeunesse Écologie in schools" workshops.