- Client: PARIS CITY LIGHTS
- Activity area: passenger transport
- Role: freelance consultant, web developer, graphic designer and web designer
- Services: website - print and web communication - digital marketing - content for social networks - video - animation - training/coaching - SEO/SEA referencing
- Date: 2023 (in collaboration since 2019)
- Technologies and software: ADOBE ILLUSTRATOR - PHOTOSHOP - INDESIGN - ADOBE PREMIERE PRO - CANVA FIGMA - HTML - CSS - WORDPRESS - WOOCOMMERCE - STRIPE - GOOGLE TOOLS
About Paris City Lights
Paris City Lights is a company specializing in luxury private transport. Founded in 2019, the company offers a high-end car rental service with drivers.
Paris City Lights offers airport-station transfers, excursions to the most touristy places in France, as well as only made available.
The challenge
In three years, the Paris City Lights company has been able to develop and retain its customer base, expand its team, its fleet of vehicles and implement new services.
Concerning the new services, Paris City Lights has decided to create the "City Tours By Paris" service, in order to offer offers geared towards excursions across France and provision.
The Paris City Lights company wishes:
- A showcase website for the company.
- An e-commerce website for the “City Tours By Paris” brand/service.
- Add new services to the Paris City Lights sales brochure.
- Develop your visibility and online presence.
- Promote its new services to its current and potential customers.
- Retain current customers and attract new customers.
- Develop strategic partnerships.
Technical challenges
Animations
Integration of advanced animations (loader, sliders, call-to-action buttons, vector animations, buttons, phone call and WhatsApp buttons, hover animation, etc.)
Forms
Contact and registration forms to receive promotional offers.
Multilingual
Integration of multilingual site functionality.
The solution
Visual identity and communication tools
Work carried out:
- Diagnostic advice and strategy.
- Updating communication tools.
- Photo editing and photomontage.
- Design of bilingual French-English communication campaigns.
- Creation of a guide for handling objections regarding health measures.
- Updated sales pitch and objection handling guide.
- Design of emailing campaigns.
- Help in creating strategic partnerships.
- Design of print and web models and training of the assistant.
- Training of salespeople in prospecting tools.
- Management of relations with the printer.
- Creation of content in French and English, for social networks (videos, etc.).
Site Internet
Work carried out:
- Help in writing specifications.
- Wireframe, Web design (UX and UI), content creation (texts and visuals).
- Choice of images and photo retouching.
- Creation of the website and implementation of functionalities: contact form, telephone call button and WhatsApp...
- SEO/SEA referencing.
- Creation of training tools.
- Assistant training (WordPress).
- Maintenance and support for 3 months (after delivery).
Colors
For the creation of the Paris Cyty Lights tools, I used the graphic charter that I had created when designing the visual identity. This palette is composed of black, gold and white, which gives it a professional and high-end image. The tones and shades correspond to the image that the Paris City Lights company wishes to convey. I chose this warm (golden) and neutral (black) contrast because it stimulates and reassures.
All these elements are at the center of Paris City Lights’ business. Potential BtoB customers (hotels, travel agencies, etc.), want to collaborate with rigorous, serious professionals in whom they can trust. Especially since these are generally long-term partnerships.
Seriousness, rigor, modernity
elegance and prestige
Luxury
and excellence
Purity
and wisdom
Fonts
For the redesign of the brochure and the creation of the website, I also used the existing graphic charter: Playfair Display bold for titles and Roboto regular for body text. These two fonts are timeless, they inspire high-end and set a serious tone, as Paris City Lights wanted.
Photos and images
Concerning the photos and videos for the communication tools and the website, I used royalty-free images and photos provided by Paris City Lights.
The bilingual sales brochure before redesign
The brochure has three bilingual sections (French-English). And it consists of the sections:
- About us
- Our vehicles/Our vehicles
- Your events
- Our rates/Our rates
- Contact
My goal is to transform it into a 4-panel brochure. The photos of the characters, tourist places and backgrounds come from royalty-free image banks.
The bilingual sales brochure after redesign
The brochure is now a bilingual French-English four fold brochure. It always consists of the same sections. I redesigned the tables, added the new services and updated the prices. The photos of the characters, tourist places and backgrounds also come from royalty-free image banks.
Webdesign and development
I designed a multi-page site that offers a smooth user experience for visitors. The menu consists of 5 sections:
- Home
- About
- Our services
- Our fleet
- Contact
The Legal Notices and Privacy Policy sections are located in the footer.
The results
Paris City Lights is very satisfied with its brochure
The commercial brochure is now up to date. The 4 sections are well organized, making it easy to read for potential customers. The quality of the design made it possible to attract attention, develop visibility and conversation rate.
The company is more efficient in setting up its service
The fact that Paris City Lights entrusted me with communication and the creation of the website, this allowed the company to devote itself calmly to setting up the “City Tours By Paris” service.
An optimal multilingual showcase website
The website reflects the brand, it is effective, efficient, fluid, it has the necessary functionalities and offers a good user experience. The design greatly contributes to the conversation rate.
Build customer loyalty
Now that the founders have a site that is easy to use, they can have peace of mind take care of their customers and optimize their offers.
Client testimonial
We have mandated Eryphilia Bendo on numerous occasions, so that she can support us in the development of our image. Recently, she created our two websites and we are very satisfied with them. Thanks to Eryphilia for her creativity and professionalism.
Joevin Trémor
President of Paris City Lights and Co-founder of City Tours By Paris