- Client: Paris City Lights (creator of the City Tours By Paris service)
- Activity area: passenger transport
- Role: freelance consultant, web developer, graphic designer and web designer
- Services: visual identity - e-commerce website - print and web communication - digital marketing - content for social networks - video - animation - training/coaching - SEO/SEA referencing
- Date: 2023
- Technologies and software: ADOBE ILLUSTRATOR - PHOTOSHOP - INDESIGN - ADOBE PREMIERE PRO - CANVA FIGMA - HTML - CSS - WORDPRESS - WOOCOMMERCE - STRIPE - GOOGLE TOOLS
About Paris City Lights
Paris City Lights is a company specializing in luxury private transport. Founded in 2019, the company offers a high-end car rental service with drivers.
Paris City Lights offers airport-station transfers, excursions to the most touristy places in France and services available.
The challenge
In three years, the Paris City Lights company has:
- Expanded and retained its customer base.
- Expanded its team and fleet of vehicles.
- Developed new services.
Concerning the new services, Paris City Lights has decided to create the brand/service "City Tours By Paris". The company proposes offers geared towards excursions across France and provision. The company wishes to expand its clientele internationally.
The company Paris City Lights therefore wishes:
- A showcase website for the company.
- An e-commerce website for the “City Tours By Paris” brand/service.
- Increase its visibility and online presence.
- Promote its new services to its current customers and target audience.
- Retain current customers and win new international customers.
- Add new services to the Paris City Lights sales brochure.
Technical challenges
Payment methods
Implementation of several secure online payment methods (credit card and Paypal) and in cash, with Woocommerce and Stripe.
Forms
Reservation with online payment, registration, customer area, contact, quote request (in several stages) and promotional offers.
Miscellaneous pricing
Fixed and variable pricing and creation of Géofences cards (Paris intramuros, intercity and others).
Animations
Integration of advanced animations (Loader, sliders, call-to-action buttons, vector animations, phone call and WhatsApp buttons, hover animation, interactive map, etc.)
RSS feeds and videos
Import of the RSS feed, from other websites that share their RSS feed, for the news section. And integration of Youtube videos.
Multilingual
Integration of multilingual site functionality.
Paid ads
Implementation of functionalities for Google Ads and Facebook Ads.
The solution
Visual identity and communication tools
Work carried out:
- Diagnostic advice and strategy.
- Updating communication tools.
- Design of bilingual French-English communication campaigns.
- Photo editing and photomontage.
- Creation of an objection handling guide.
- Updated sales pitch and objection handling guide.
- Design of emailing campaigns.
- Help in creating strategic partnerships.
- Creation of print and web models and training of the assistant.
- Training of salespeople in prospecting tools.
- Management of relations with the printer.
- Creation of content in French and English, for social networks (videos, etc.).
Site Internet e-commerce
Work carried out:
- Help in writing specifications.
- Wireframe, Web design (UX and UI), content creation (texts and visuals) and image selection.
- Creation of an e-commerce website and implementation of functionalities: multilingual site, reservation form, payment systems, contact forms and quote requests, phone call button and WhatsApp...
- Testing and putting online.
- SEO/SEA referencing.
- Design of training tools.
- Assistant training (WordPress).
- Maintenance and support for 3 months (after delivery).
Colors
I created a color palette based on blue, white and red to create an elegant and professional look, which matches the City Tours By Paris brand. This blend stimulates, soothes and reassures.
Confidence, calm
generosity and security
Passion, energy
and protection
Purity
and wisdom
Elegance, rigor,
seriousness and refinement
Fonts
For the creation of the logo, I used Cinzel Black. This font is elegant, modern and it inspires sympathy.
Then, for the website and the print and web communication tools, I used Playfair Display for the titles and Roboto for the body text.
These three fonts give a serious tone, inspire high-end and this corresponds to the City Tours By Paris service.
Photos and images
Concerning the photos and videos for the communication tools and the website, I used royalty-free images and photos provided by Paris City Lights.
Logo design
The City Tours By Paris logo contains an element reminiscent of the Paris City Lights logo. These are the driver and the vehicle. The objective is to show the link between Paris City Lights and its "City Tours By Paris" service.
Webdesign and development
I designed a multi-page site which offers a smooth user experience for visitors. The site is made up of a menu of 5 sections:
- Home
- Our services
- Our fleet
- Business area
- My space
- Contact
The "About", "Legal notices and Privacy policy" and "General conditions of sale" sections can be found in the footer.
Desktop
Responsive - Mobile
The results
An elegant and impactful multilingual website
The e-commerce website is customer-oriented, fluid, efficient, elegant and in the image of the company. It has all the necessary features. Design attracts attention and greatly contributes to increasing the rate of international conversation.
Retention of current customers
The founders have a website that is easy to use and they can take care of their customers and optimize their offers. The “City Tours By Paris” service and customer area are very appreciated by their regular customers. They can more easily book and communicate with the team.
+ 15% new customers
Paris City Lights was able to develop its customer base and BtoB partnerships, thanks to the communication campaign and the website. The strategic partnerships put in place are very effective. Visitors began booking online within the first week of the site's launch. Real teamwork.
Very satisfied with its visual identity
The Paris City Lights company is very proud of the identity created for the “City Tours By Paris” service. The logo represents its values. The company has also been complimented by customers, partners and relatives.
Paris City Lights is more efficient in implementing its service
The fact that Paris City Lights entrusted me with communication and the creation of the website, this allowed the company to devote itself calmly to setting up the “City Tours By Paris” service.
Client testimonial
We have mandated Eryphilia Bendo on numerous occasions, so that she can support us in the development of our image. Recently, she created our two websites and we are very satisfied with them. Thanks to Eryphilia for her creativity and professionalism.
Joevin Trémor
President of Paris City Lights and Co-founder of City Tours By Paris
A lasting and enriching collaboration
As I explained previously, I have been collaborating with Paris City Lights, creator of City Tours By Paris, since its creation in 2019. The company entrusted me with the creation of its visual identity and its print communication tools.